North West Rodney Visitor Strategy 2015-2020

In December 2013, Rodney Local Board (RLB), with support from Auckland Tourism Events and Economic Development (ATEED), commissioned the New Zealand Tourism Research Institute (NZTRI) at the Auckland University of Technology to develop a five-year Visitor Strategy for the north-western area of the Rodney Ward.

The focus of the North West Rodney Visitor Strategy 2015-2020 is on improving visitor spend, raising awareness of the visitor industry for both visitor and community alike, and increasing levels of collaboration between key stakeholders in the tourism industry. Fundamental to this Strategy is the need to provide sustainable livelihoods for local residents and enhance their quality of life.

The geographic area covered by this Strategy (see Figure 1) stretches from Taupaki in the south through to Glorit in the north, and includes Muriwai, Kumeu, Riverhead, Waimauku, Huapai, Helensville, Parakai, Kaukapakapa, Shelley Beach, Makarau, and South Head.

Click the links below to view various research reports:

If you would like to find out more about the project you can contact the NZTRI research team (Carolyn Deuchar on 09 921 9999 extn 8892 carolyn.deuchar@aut.ac.nz).